July 2008

Stella Artois in Cyprus gets own fan page on facebook

Fans of Stella Artois in Cyprus now have the opportunity to follow up on their favourite beer brand. A facebook page has been created to keep all Stella Artois fans up to date. You can join by clicking here.


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InBev and Anheuser-Busch Agree to Combine, Creating the Global Leader in Beer

InBev (Euronext: INB) and Anheuser-Busch (NYSE: BUD) today announced an agreement to combine the two companies, forming the world’s leading global brewer. Anheuser-Busch
shareholders will receive $70 per share in cash, for an aggregate equity value of $52 billion, in an industry-transforming transaction. The combined company will be called Anheuser Busch InBev. Both companies’ Boards of Directors have unanimously approved the transaction. InBev has fully committed financing for the purchase of all of Anheuser-Busch’s outstanding shares.

The combination of Anheuser-Busch and InBev will create the global leader in the beer industry and one of the world’s top five consumer products companies. On a pro-forma basis for 2007, the combined company would have generated global volumes of 460 million hectoliters, revenues of $36.4 billion (€26.6 billion) and EBITDA of $10.7 billion (€7.8 billion). Anheuser-Busch and InBev together believe that this transaction is in the best
interests of both companies’ shareholders, consumers, employees, wholesalers, business partners and the communities they serve.

You can read the whole press release here


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Glenfarclas triumphs in the Scottish Field Whisky Challenge

Glenfarclas triumphs in the Scottish Field Whisky Challenge

Glenfarclas has excelled in the Scottish Field Whisky Challenge. The Family Casks 1990 cask number 9246 has achieved an index score of 3.96, the 5th equal all time top score, since the competition started seven years ago. Richard Joynson of Loch Fyne Whiskies described the 1990 as ‘A superb example for dark sherry-matured fans’.

Meanwhile in the same blind tasting Charlie MacLean awarded his highest score to date in the competition to The Family Casks 1974, cask number 5786. He wrote ‘A bright, well-aged nose: fruit and nuts, dark toffee. Drinks very well straight: sweet to start, with some smoke; mouth drying. Even better with a dash of water. Magnificent. My first ever 5!’.

In the competition distillers are invited to submit two bottles to the Scottish Field, who then decant the whisky into smaller unmarked sample bottles, to be forwarded to the judges. The judges, who sample the whiskies blind, are drawn from a selection of Scotland’s leading whisky merchants and whisky bars.


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HARDYS - THE WORLD’S MOST POWERFUL AUSTRALIAN WINE BRAND

HARDYS - THE WORLD’S MOST POWERFUL AUSTRALIAN WINE BRAND
June 24, 2008

Hardys has again been announced the world’s most powerful Australian wine brand in an annual study of the world’s top wine and spirits brands.

UK based brand valuation consultancy, Intangible Business, researched almost 10,000 wine and spirit brands across the globe to produce the 2008 Power 100 list, now in its third year.

One of Australia’s icons, Hardys has a rich heritage spanning more than 150 years and six generations of continuous tradition, experience and innovation.

Hardys has amassed in excess of 2700 awards across its regional wine portfolio and is enjoyed in more than 70 countries around the world.

Hardys was also announced as one of the biggest movers over the year, increasing its total score by 2%, with Intangible Business commenting that:

“…Hardys has had another successful year climbing into the top 20 and now looks poised to become the most powerful wine brand in 2009. Hardys has continued to enhance its image...”

Hardys Winemaker, Paul Lapsley, said that the result was testament to more than a century of winemaking innovation and progress as well as commitment and determination to promoting Hardys on the world stage.

‘We are very proud of the achievements of our Hardys wines and pay tribute to those involved in its success over the past 155 years leading to this accolade.’

Hardys Ambassador and fifth generation family member, Bill Hardy, said that he was thrilled with the result.

‘My great great grandfather, Thomas Hardy, started Hardys with a vision to create wines that would be prized around the world’, he said.

‘Being named the world’s most powerful Australian wine brand demonstrates how successfully this vision has been realised.’

The Power 100 list is based on the following measures:

Share of market - volume based measure of market share
Brand growth - projected growth based on 10 years historical data and future trends
Price positioning - a measure of a brand’s ability to command a premium
Market scope - number of markets in which the brand has a significant presence
Brand awareness - a combination of prompted and spontaneous awareness
Brand relevancy - capacity to relate to the brand and a propensity to purchase
Brand heritage - a brand’s longevity and a measure of how it is embedded in local culture
Brand perception - loyalty and how close a strong brand image is to a desire for ownership

The Hardys range of wines includes the acclaimed Thomas Hardy Cabernet and Eileen Hardy Shiraz and Chardonnay, as well as the South Australian regional range of Oomoo wines, Nottage Hill and R&R.


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