November 2005

Succesful participation in Wine & Nibbles fair

DESRAS participated in the Wine & Nibbles fair on November 18-20 in Nicosia. Fo the purpose of this fair, Mr. Philip Goodband MW from Constellation brands and Mr. Bryan Anderson from KWV visited Cyprus.


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NEW Hardy's Stamp Semillon / Chardonnay wine

Hardys Stamp of Australia offers one of Australia’s most popular, easy to drink range of wines. Stamp of Australia continues the tradition of fine winemaking that Hardys have become recognised for throughout the world, by offering great wine at an affordable price. The Stamp range is identified by the original Australian postage stamp, dating back to 1937, which is featured on all Stamp of Australia wines.

Tasting Notes
Pale straw in colour with tinges of light green and brilliant clarity, the Stamp Semillon Chardonnay displays intense aromas of citrus blossom, melon, pear and peach with some spicy characters. The palate is medium bodied with rich flavours of citrus, melon and sweet spice, complexed with soft oak. This wine has an elegant mouthfeel, with a lovely lingering finish. The Stamp Semillon Chardonnay is best consumed within 2 years of purchase.

Winemaker’s Notes
Fruit for this wine was carefully harvested in the cool of the night, so as to retain maximum varietal freshness of character. After crushing, the juice was transferred to stainless steel tanks where it was inoculated with selected yeast strains, which initiated a warm fermentation between 14-18 degrees Celsius. A light oak influence has added another dimension to this full flavoured wine.


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NEW Robert's Rock Rose wine availability

We are happy to announce the arrival and immediate availability of a new Robert's Rock wine member! The new wine is a rose made from Cinsaut and Chenin Blanc grapes.

Following are some details of this wine

VINTAGE: 2005
ORIGIN: Western Cape

CLIMATE: Mediterranean - Moderate summer days with a cool afternoon breeze from the Atlantic Ocean. Rainfall of approximately 600 - 800 mm annually.

SOIL: Hutton, clovelly - deep well drained soils.

VINIFICATION: A lively fruity Cinsaut wine was selected to blend with Chenin Blanc. Both was separately fermented in there own style, then blended, fined, stabilised and filtered before being bottled.

PRODUCT DESCRIPTION: This Cinsaut/Chenin Blanc blend is a fresh and fruity wine. With a delicate strawberry pink colour, generous nose and full palate of sweet raspberry fruit and refreshing aftertaste.

CHEMICAL ANALYSIS: Alcohol : 12.0vol% pH : 3.39 Total acidity : 6.05 g/l Sugar : 14.28 g/l


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DESRAS to participate at the "Wine & Nibbles" fair on Nov 18-20

DESRAS Trading will be participating at the bi-annual "Wine & Nibbles" exhibition which will take place at the International Conference Center in Nicosia on November 18 - 20.

For the purpose of this fair, Mr. Philip Goodband from Costellation Brands will be visiting Cyprus. Mr. Goodband is a recognised wine expert and a consultant Master of Wine.

Additionally, Mr. Bryan Anderson, Business Executive (Europe, Germany & Scandinavia) from KWV in South Africa, will be giving a lecture on "The South Africa Wine Industry" during the fair.

This specialised fair is an exhibition of wines, accompaniments and winery equipment. The opening hours are: Friday (18:00-22:00), Saturday (10:00-22:00) and Sunday (10:00-22:00)


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InBev announces the world's best bartender

InBev announces the world's best bartender: the 9th Stella Artois® World Draught Master title granted to Jessica Waltz from the USA

Brussels, October 28, 2005 - To highlight one year's hard work in training bartenders all over the world, InBev brought together a selection of international finalists for the annual Stella Artois® World Draught Master Competition, a contest that rewards the world's best pourer of Belgian beers. The highly-anticipated competition took place on October 28th, 2005 at the Vaudeville Theatre in Brussels, Belgium, capital of the beer loving community. The Stella Artois® World Draught Master title has this year been awarded to Jessica WALTZ - USA (1st place winner), Michel DENAYER - Belgium (1st runner-up) and Irwin PANG - Singapore (2nd runner-up). This edition saw 27 countries competing in the final.


The Stella Artois® World Draught Master competition rates the best bartenders from five continents, judging their tapping skills, bottle-pouring skills and table-serving protocol. Every step of the perfect pour is carefully scrutinised and scored by a team of expert judges from six countries. The winner receives a free trip to the destination of his/her choice anywhere in the world. Two runners-up each receive a free trip to anywhere in Europe.

Stella Artois®, one of InBev's global flagship brands, is an ambassador for the richness of the Belgian beer culture worldwide and, since its first World Draught Master Competition held in 1997, has led the way with this innovative international contest for the beer-pouring ritual. With this contest, InBev underlines its commitment to quality; not only of the product itself, but also with respect to the way it is served and presented to consumers.

The participants in this year's edition came from: Australia, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Dubai, France, Gibraltar, Greece, Hong Kong, Hungary, Israel, Italy, Japan, Kazakhstan, Luxembourg, New Zealand, Romania, Russia, Singapore, Spain, Taiwan, UK, Ukraine and the USA.

Alexander Darwazeh, Stella Artois® Global Marketing Manager said: "We have learned from extensive research that the pouring ritual associated with serving a perfect Stella Artois is a key element in consumer satisfaction. This leads to repeat sales and a quality brand experience that is consistent across the globe. Our bartenders are our brand ambassadors. We are delighted, as every year, to see so many markets participating - helping to ensure that Stella Artois is treated with perfection in points of sale worldwide."

Today Stella Artois® is the world's 5th largest international brand, and its volume has doubled in the last six years, from 4.8 million hl to over 9 million hl in 2004. Stella Artois® started 2005 in a very promising way with a successful launch in Argentina and Brazil, just one powerful example of the benefit of being part of a truly global business.


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ΔΙΕΘΝΗΣ ΔΙΑΓΩΝΙΣΜΟΣ ΕΠΑΓΓΕΛΜΑΤΙΚΟΥ ΣΕΡΒΙΡΙΣΜΑΤΟΣ ΜΠΥΡΑΣ

Ο Anthony Sey από την Κύπρο, θα εκπροσωπήσει τη χώρα μας στον 9ο Παγκόσμιο Διαγωνισμό Επαγγελματικού Σερβιρίσματος Μπύρας “Stella Artois® Draught Master, που θα πραγματοποιηθεί στις 28 Οκτωβρίου στο Βέλγιο. Ο Anthony Sey από το TGI Fridays Λεμεσού, κέρδισε την πρώτη θέση στον 3ο Παγκύπριο Ομώνυμο Διαγωνισμό που πραγματοποιήθηκε με μεγάλη επιτυχία στις 28 Σεπτεμβρίου 2005 στη Λεμεσό. Ο διαγωνισμός οργανώθηκε από την εταιρεία Τάκης Κυριακίδης & Σία, (DESRAS Trading), που εισάγει και διανέμει κατ’ αποκλειστικότητα τις διεθνούς φήμης μπύρες Stella Artois®, Hoegaarden® και Leffe®, οι οποίες παράγονται στο Βέλγιο, από την Inbev, την μεγαλύτερη ζυθοποιεία στον κόσμο.

Τη δεύτερη θέση κατέλαβε, ο Χρίστος Μάρκου από την μπυραρία Robin Hood στη Πάφο ο οποίος κέρδισε ένα αεροπορικό εισιτήριο για Αθήνα. Είναι η τέταρτη χρονιά που η Κύπρος θα συμμετάσχει στον Παγκόσμιο Διαγωνισμό και πρέπει να σημειωθεί ότι στις προηγούμενες τρεις διοργανώσεις ο εκπρόσωπος της Κύπρου πήρε πολύ τιμητική θέση.
Οι διαγωνιζόμενοι επιλέγονται μεταξύ ιδιοκτητών και εργαζομένων στα μπαρ μπυραριών, εστιατορίων και ξενοδοχείων που προσφέρουν τις διεθνούς φήμης Βελγικές μπύρες Stella Artois®, Hoegaarden® και Leffe®.

Οι κριτές βαθμολογούν τον κάθε διαγωνιζόμενο με βάση μια λεπτομερή μέθοδο βαθμολογίας με κριτήρια που μετρούν τις ικανότητες του διαγωνιζόμενου σε διάφορες τεχνικές, όπως η λήψη της παραγγελίας, η ετοιμασία των ποτηριών και του δίσκου και το σερβίρισμα. Μεγάλη σημασία δίνεται και στην προσωπικότητα, το παρουσιαστικό και το στυλ του διαγωνιζόμενου. Η ταχύτητα παίζει επίσης ρόλο, με αρνητικούς ψήφους στους διαγωνιζόμενους που θα υπερβούν τον χρόνο των 7 λεπτών, που δικαιούνται για να ολοκληρώσουν τη διαδικασία.

Επικεφαλής της πενταμελούς κριτικής επιτροπής, του Κυπριακού Διαγωνισμού ήταν ο Βέλγος ειδικός επί τεχνικών θεμάτων σερβιρίσματος μπύρας, κ. Firmin Verleyen ο οποίος επισκέφθηκε την Κύπρο ειδικά για αυτό τον σκοπό. Στην κριτική επιτροπή συμμετείχαν επίσης ο κ. Ανδρέας Εμμανουήλ, πρόεδρος του συνδέσμου οινοχόων Κύπρου καθώς και ο κ. Σπύρος Στοιβαρός, καθηγητής στην Ξενοδοχειακή Σχολή.

Αυτή την περίοδο ο ίδιος διαγωνισμός διεξάγεται σε 30 περίπου χώρες και ο νικητής του παγκόσμιου διαγωνισμού θα κερδίσει ένα ταξίδι για όπου επιθυμεί στον κόσμο.


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