InBev Celebrates Bartending Excellence - 11th edition of the Stella Artois® World Draught Master Competition
Brussels, October 26, 2007 - The 11th edition of the Stella Artois® World Draught Master Competition - a contest that rewards the world’s best pourer of Belgian beers - took place today in the Stella Artois brewery in Leuven, the hometown of Stella Artois®. InBev brought together 24 international finalists for the competition, which is the highlight of 12 months hard work in training bartenders from all over the world. This year’s Stella Artois® World Draught Master title has been awarded to Erin Carroll – New Zealand (1st place winner), Mozhalov Denys – Ukraine (1st runner-up) and Kate Gow - Australia (2nd runner-up).
First held in 1997, the Stella Artois® World Draught Master Competition assembles the best bartenders from around the world to rate their tapping skills, bottle-pouring finesse and table-serving protocol when it comes to serving Belgian beers. Every step of a competitor’s attempt to perform the “perfect pour” is carefully scrutinized by a panel of expert judges.
Always a fight to the finish, the competition heralds the importance of the Stella Artois® 9-step pouring ritual: a cleaning process, the position of the tap (not touching the beer, head or glass), the size of the head (no higher than two fingers), and a careful re-dipping of the glass in cool water to restore its proper drinking temperature – all of which ensure that a Stella Artois® will always taste its best. Even the shape of the brand’s signature chalice glass is chosen to release all of the beer’s multi-textured aromas.
This annual contest welcomes the winners of locally-held contests from more than 24 countries - from Kazakhstan to Hong Kong - a broad spectrum of international Stella Artois® brand ambassadors who reflect the widespread global appeal of Belgium’s premium lager.
Ligia Goncalves, Stella Artois® Global Brand Director says: “Without a doubt, a well-poured beer adds something special to the experience, which is why we are so proud to have today our yearly Stella Artois® World Draught Master competition, celebrating the fine art of pouring a perfect chalice of the world’s most popular Belgian beer.”
This years competition participants came from: Australia, Belgium, Brazil, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Gibraltar, Greece, Hong Kong, Hungary, Israel, Italy, Kazakhstan, Luxembourg, New Zealand, Romania, Russia, Singapore, South Africa, UK, Ukraine and the United States.